Advanced technical features
Many web design agencies are limited to visual design with limited technical capabilities. At Web Technik we offer access to web programming resources. That means we are able to provide interactive features others cannot. Examples are simple page update facilities such that you can, with virtually no training, change pieces of text and images. An example is a course booking form. A table shows the course details, prices and dates. If these change or a course is added or removed our customer can make the website change themselves.
A common way of providing similar functionality would be to use a CMS (content management system). That's great (in theory), you can change just about anything anywhere on the web site. The trouble is it is massive overkill for most users. CMS's come with a range of potential problems: expensive to set up, the users need formal training, they can be inflexible, they are hard to move to a new server should the need arise, there is a regular (annual?) need to update the underlying CMS software, they can be difficult for the search engines to fully index.
That doesn't mean never consider a CMS, it is a good solution where the circumstances justify it and the website will have hundreds of pages of content. For those operating on a limited budget it is invariably a poor solution because of the ongoing committment of resources - time and money.
Another example is our spam-resistant forms technology. Forms on web-pages usually generate an email to the web site owner containing the form input data. Spammers now use programs to fill out web forms, stuffing fields with links to web sites you really don't want to visit. This results in web site owners getting hundreds of useless emails a day.
You will have seen "captcha" codes (to complete a form you have to copy in some heavily distorted numbers and letters displayed on the web page, see the image, left). These were developed to prevent programs completing forms. Unfortunately the spammers soon found out how to get round captcha - and users dislike them. We have developed a unique and unobtrusive alternative which has so far been successful in preventing automated form spam.
So the question is - can you think of a technical feature that would make your web-site more useful than your competitors. Maybe something quite simple but useful - some kind of calculator perhaps so visitors return to your site in order to use that - and on every visit you get an opportunity to draw their attention to your name and products.