Sending bulk email
Sending a newsletter to your customers by email is a very effective way of keeping your name in their mind and alerting them to new products. Unfortunately bulk email is associated with spam (junk mail).
After much searching we have found a bulk mail system that overcomes most of the pitfalls. If you would like a full explanation of the rights and wrongs of bulk email ask for a copy of the white paper we have written on the subject. Below is the management summary from that 18 page document.
- Direct email is a proven effective marketing tool with an estimated average ROI of £45 per pound spent.
- Unsolicited marketing by email risks reputational damage (and potentially legal action) and should only be undertaken based on an understanding of those risks and with measures in place to minimise them.
- Bulk email in particular is at risk of being flagged as spam and not delivered.
- Formatted email is more effective than plain text but introduces some technical challenges. We use MIME mail – recipients see a fully formatted message with embedded images if their mail program permits, otherwise they see a plain text alternative.
- The effectiveness of an email campaign can be determined with a higher degree of accuracy than most other marketing techniques.
- Web Technik offer a bulk mail service which provides
- validation against the main junk mail filters
- validation against the most widely used email readers
- operation in accordance with industry "best practise"
- online (web page) graphical reporting of recipient actions
- maximum ease of use
- integration of sign up, removal or address changes to your website
- no broadcasting of your recipient list
- automated handling of undeliverable mail
- MIME format
- Our experience with clients to date has been high numbers of message "reads" and responses.
- You have the choice of constructing and sending your own mailshots using the system we have set up yourself or letting us handle the whole task, you only need to provide some wording and maybe images. In either case you can view the online reports.
- The cost is extremely price competitive with other services offering comparable features.
The white paper explains all those topics and more in some depth.